This, like thy glory, Titan, is to be
Good, great and joyous, beautiful and free;
This is alone Life, Joy, Empire, and Victory.
Victory. This is the word that brings one of Percy Bysshe Shelley’s most famous works, the “Prometheus Unbound”, to an end. This is where the brand name originated. Prometheus is he who defied the immortal gods, bringing to the Earth divine fire – intelligence and conscience – and donated reason and intellect to man. On the other hand, Shelley embodies the soul of romanticism, with an adventurous, restless spirit, characterized by the instinct to rebel against every established order. Victory represents the essence of all this: a fusion of thought, courage and passion. This is also why it has become a symbol of timeless, elegant, never conventional luxury.